KershKicks
An up-and-coming e-commerce store that retails exclusive and premium deadstock trainers to a growing national market.
– Introduction
About KershKicks
KershKicks, a premium retailer specialising in high-end sneakers and streetwear, partnered with the team at ina4 with the aim of scaling up their online business efforts.
Facing challenges in search engine visibility, rising advertising costs, and the need for a secure and user-friendly e-commerce platform, KershKicks was looking for a comprehensive digital strategy.
Through tailored pay-per-click (PPC) campaigns, engaging blog content, search engine optimisation (SEO), and a cutting-edge website redesign, we’ve worked with KershKicks to help achieve their business goals.
The Stats
Increased clicks
+19.4k
Impressions
+4.6k
Increased Conversions
+47.4%
– Project objectives
The Challenge
KershKicks approached ina4 wanting to level up their website. After sitting down with our team, they outlined some areas that they wanted to address, including:
Site Visibility: KershKicks wanted to increase their rankings on search engines, in an effort to attract both new and returning customers.
Ambitious Ad Campaigns: The team at KershKicks wanted to overhaul their ad spend, working to create campaigns that would show off their products effectively.
Outdated Website: The KershKicks website was in need of updates to design and to match their growing ambition.
Content Gaps: KershKicks needed some fresh and engaging blog content to build up their brand voice. Their team wanted to catch the attention of like-minded customers on the lookout for updates and information about the latest sneaker trends and releases.
– Solution
Our Approach
Our Approach
1. Pay-Per-Click Advertising
We developed data-driven PPC strategies tailored to KershKicks’ niche audience. We did this by:
Conducting in-depth audience analysis to identify KershKicks’ customer persona.
Leaning into the client’s strong brand identity to convert visitors to the KershKicks site into repeat purchasers.
Testing multiple versions of ad creatives and copy to maximise conversion value across the client's pay-per-click campaigns.
Working with the client to roll out seasonal promotional campaigns and capitalise on key commercial periods.
Optimising product data feed to enhance product visibility and ad relevance in the auction.
Analysing product data to maximise return on ad spend.
Reducing spend on lower performing products, and rediverting spend to high potential items.
Using retargeting to maintain visibility after cart abandonments and create urgency around product availability.
2. Blog Content Creation
To enhance KershKicks’ brand authority and audience engagement, we created a versatile content calendar, with optimised blogs working with:
Trend Analysis: Our team helped to produce articles on notable upcoming and event sneaker releases and styling tips.
SEO Integration: These new blog posts were optimised with targeted keywords to improve search engine rankings for popular niche queries.
Interactive Content: Our team worked with KershKicks to help produce listicles, guides, and "how-to" posts designed to encourage social media engagement, shares, and comments.
3. Search Engine Optimisation
We executed a comprehensive SEO strategy to improve KershKicks' organic reach. Our team:
Conducted an in-depth site audit to identify and resolve technical SEO issues.
Optimised on-page elements, including metadata, headers, and internal linking.
Built high-quality backlinks from reputable sources within the fashion and sneaker industry.
Implemented local SEO tactics to capture searches for nearby luxury sneaker retailers.
4. E-Commerce Website Redesign
We transformed KershKicks' website into a secure, modern, and conversion-focused e-commerce platform:
Introduced a sleek, mobile-responsive design that enhanced user experience.
Improved site speed to reduce bounce rates and boost SEO performance.
Streamlined the checkout process to reduce cart abandonment.
The Results: Measurable Success
By addressing their challenges with a tailored strategy, we not only delivered meaningful results for KershKicks but also built a foundation for their sustained growth.
A Website They Can Manage
The client now has full control over their content. They can make updates in minutes, not days, saving time and money.
Improved Visibility
Our SEO work is paying off, with more people finding the client through search engines and making enquiries.
Happier Customers
The improved user journey makes it easier than ever for customers to find what they’re looking for and get in touch.
Enhanced Brand Visibility
The combination of on-site and off-site SEO boosted the clients visibility among their target audience.
Higher Conversion Rates
The intuitive design and streamlined shopping experience led to a significant increase in customer conversions.
Increased Website Traffic
Organic traffic surged as a result of improved search engine rankings, with the client appearing on the first page for several competitive keywords.