EG Group, were looking to replace their existing website with a new global group website built on a secure CMS (content management system) that reflected the size of their organisation and positioned them as global leaders in their field. They required a website that would deliver a great user experience no matter what country the user was viewing from - this required the new site to have content translated into French, German, Italian and Dutch languages and be controlled via the CMS for future updates.
They also looked for innovation from the new website to make it stand apart from their existing site and deliver an engaging experience for the user, along with driving more customers to their locations and facilities. It was also important that the new site had a modern investor portal allowing easy access for investors to important business updates, information and financial reports.
The new site also needed to integrate with Euro Garages SAP based HR system for the new Careers section of the site. It was also important for the new site to reflect all the good work Euro Garages are doing in the local community and beyond, with initiatives such as the ISSA Foundation. This required a full re-structure of content, discovery, scoping and specification stage, feature set, re-design and build.
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We developed a full UI kit and Brand Guidelines to ensure complete consistency across the website design/build, ensuring they looked very much the Global business they are! The UI kit was very important to ensure all calls to action across the site maximised user engagement, ensuring we achieved one of their main KPI’s for the project - increased engagement levels.
Modular design system EG Group
It was essential that we developed a set of in-page modules for EG Group that could be used and deployed on all page templates, giving them complete flexibility and control for building and editing of pages in the future. Whilst we are there to support them, we have created a system that allows them to self-manage the website without needing to be a designer or developer. This system also creates a consistent UI (user interface) to ensure a greater user experience no matter what section of the site the user is looking at.
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