Express Electrical Project

Solution

We built the e-commerce solution on OpenCart. Designed and created a user journey which would be suitable for their core market of electrician specialists but also open them up to a DIY audience as well.

Through the use of Google Ads advertising, Facebook advertising and SEO strategy we were able to grow the online sales of the business.

Our strategy would carefully define the appropriate product categorized to push during the seasonality of the year and place advertisements in-front of an interested audience.

We then used a range of digital channels to remarket to this audience, showing them products relating to their previous shopping activity.